Ever since I was involved in my first “real” job, when I was just 15 years old, I have always been a believer that you should always put in 100% effort into whatever job you are doing. I don’t care if you are a street sweeper, a graphic artist, or a janitor cleaning toilets. Never hold back, always do the best job that you possibly can. It is through this kind of effort that you will move ahead in your work and in your life.
One person that I get inspiration from is marketing guru Seth Godin. Seth and I hold a lot of similar beliefs, and I enjoy reading his site. The other day, Seth had an article on his site that really spelled out the way I feel. His article is entitled “The sad lie of mediocrity” and it talks about the pitfall of just being mediocre.
In his article, Seth points out that:
Doing 4% less does not get you 4% less.
Doing 4% less may very well get you 95% less.
That’s because almost good enough gets you nowhere. No sales, no votes, no customers. The sad lie of mediocrity is the mistaken belief that partial effort yields partial results. In fact, the results are usually totally out of proportion to the incremental effort.
This theory applies to any kind of business that you engage in, and in particular to online endeavors. On the internet there is less to make you stand out, so the things that do make your business stand out must be taken advantage of to the fullest. Doing your very best, offering the very best of customer service and such is one way to make your business stand out!