A few years ago, I posted several articles about one of my other sites. I explained how this other site was a large site, but was not making more than a few hundred dollars per month. I spent a lot of time on the site, as much as 10 hours per day, 7 days per week. It was frustrating to have spent so much time on a site, and have the site become very popular, yet still make little money.
I though of many ways to possibly earn more money from the site. One of my considerations was to make the site a membership site. There were times I even considered just shutting down the site and moving on. I tried all kinds of ways to increase the earnings, but nothing was very successful.
At the time, I decided to reduce the amount of time that I spent on the site. Instead of writing 5 articles per week, I reduced my writing to only 3 articles per week. I left myself free to concentrate on other things:
- Writing on other sites like this one
- Increasing my Social Networking footprint
- Writing more e-Books
- Producing other products that I could sell through my site
You know what? It worked. In fact, earnings from that site have increased more than 20-fold in the few years since I made these changes. In fact, recently, I scaled back even further from my commitment on that site. Now, I write only 1 article per week. I focus my time on how to make more money from that site and my other sites, and it has worked out great for me.
Now, don’t mis-understand what I am saying. The easiest mistake to make would be to say that everybody should reduce their writing to make more money from a site. This is far from what I am saying. You have to write a LOT in order to reach critical mass (getting a big audience, making the site self-sustaining). But, once you achieve critical mass, then it’s time to shift your focus on how to turn those reader visits into cash. If you skip the part about gaining critical mass, there will not be enough readers to reach your goal of earning a nice income from your site.
In a video which re-posted on this site yesterday, entitled “What have I been telling you?” it told about how old media is falling, yet new media has yet to make much money “from the click.” I originally posted that video on the site in 2009. I thought it was very true. Today, after my experiences I explained above, I have come to believe that the video is only partially true. Old media is in the decline, there can be no doubt about that. However, with new media like blogs and other online efforts, there is money to be made. It won’t all come from pay per click advertising, though. You have to make an effort to determine what money-making effort will work with readers in your niche, because the readers of every type of website has a different type of audience. For example, on the blog I’ve been talking about today, my readership is very low-tech. On many blogs, many readers visit and read through RSS syndication. On my site, RSS is nearly non-existent, because the readership of the site mostly does not use RSS, they are more low-tech. Nothing wrong at all with that, but it also shows that what money making methods may work on one site do not necessarily work on all.
So, keep it up, you will make it if you approach your money making effort correctly and wisely. A few years ago, I was quite discouraged. Today, though, I’ve learned a lot, and I have hope and also happiness for what has been achieved in the past few years with my efforts.