A few days ago, I decided that it was time for me to shake things up a bit on some of my various websites. I am mostly talking about advertising. If you keep the exact same ads on your site for a long time, they tend to get stale, and people go blind to them. That is one of the reasons why I strongly recommending using an ad server of some kind to rotate your ads, and put them in different areas of the page on each reload.
However, in addition to rotation by the ad server, it’s a good idea to go and look for new kinds of ads from time to time to keep your site fresh, and to keep people looking at new things that will attract their attention. I recommend that you do this 3 or 4 times per year to keep things from getting too stale.
Admittedly, I have not been following my own advice! That’s why when I was thinking of looking for some new things to promote on my sites, I realized that it had been a couple of years since I did this and added anything fresh to my sites. Big mistake! That is why it is important to get this done. I mean, if you can make more money, why not?
So, this morning, I started looking. Frankly, I was disappointed. My first stop was at Chitika. I use Chitika ads on one of my sites, but only one. I used to use their ads on multiple sites, but it got to the point that they did not have many ads that were very relevant to my content, except on that one site. So, I thought that it was time for me to check again and see if they had ads that fit in with my content. In the past, you could set up an ad unit, and they had an area where you could type in keywords and see what ads would be shown. Now, you just set up the ad unit, and leave the keywords to them. Well, frankly, I want to be able to see what they have to offer. A big ad company like Google AdSense has thousands of companies advertising, but a smaller one like Chitika does not. If I have a site that is about living in the Philippines, I don’t want it to show ads for ladies clothing! It just won’t make me any money, so why even mess with it. So, not having that keyword tool in the ad setup area any longer is a big downer for me.
I also checked LinkShare, which is the Affiliate program that I use the most. It has been at least a year since I looked at their affiliate offerings, and frankly, I saw nothing very new today, at least nothing new that was relevant to what I publish. Very frustrating.
Right now, I am mostly just using Google AdSense and ads for my own products. I do have a few Amazon ads on my various sites, and that one site has Chitika. I want to mix it up a little more, though. I just have to find some decent ads that are relevant to my content. Any suggestions?