Do you use Google AdSense to monetize your various websites? I do, although for me AdSense is certainly not the most important revenue source on any of my sites, but still, I make a relatively nice amount of money from Google AdSense every month.
If you use AdSense on your sites, it is important to keep up with the latest rules or policies from Google in conjunction with AdSense.
Let’s have a look at some AdSense policies or ideas that have come out lately.
Font Settings for AdSense
When you set up an AdSense ad to put on your site, Google gives you a bunch of default settings for the ad, which you can accept or edit. Some of these settings include things like the ad colors, corners (rounded, square, etc) and the font used for the ad text.
When it comes to the Font settings such as font selection, font size and such, in the past Google had a single setting, which you could change. Now, though, Google recently changed that. Based on other selections you make for the ad (such as ad size and others), Google now sets the default font to the best performing font settings to fit with the other choices. You can still customize the font settings, but instead of just using one default for everything, the Google default now is set to what has shown to be an effective combination. Not only that, but Google will change font choices “on the fly” whenever a different visitor comes to your site. So, if Google has data that people using an Apple computer react best to a certain font, they will use that font when somebody with an Apple OS comes to your site! Pretty neat, huh?
If you specifically set the font yourself to match the other settings on your site, keep in mind that none of these Google defaults will be done when Google displays ads on your site.
Different e-mail address
Over the years, I have had a bit of a problem (a problem of my own making). I have my Google AdSense account set up with an e-mail address that I rarely use. Because of that, sometimes I hear from others about AdSense policy changes that I was unaware of. They tell me, “didn’t you get the e-mail?” and when I go check that “unused” account, sure enough the e-mail was there! Well, now, if you just log into your AdSense account, you can set an alternate e-mail address for receiving e-mails from Google in regard to your AdSense Account. In my opinion, this was a long time coming! Thanks, Google.
Do you use Channels on your AdSense ads, so that you can know which ads are being clicked on? If you don’t, you should. Labeling each ad with a different channel will really help you to pinpoint where you are making your money. In the past, you were limited to a maximum of 200 channels on your AdSense account. If you had a lot of sites, this limit was, well, quite limiting! Recently, Google increased the number of available AdSense channels to 500 per account, more than doubling the number of channels available to each of us, and giving us a lot more flexibility in labeling the ads! Another great move by Google, and very helpful to those of us who have a lot of sites.
So, this gives you a roundup of some of the things that I think are important for AdSense that happened over the past month or so. Taking advantage of of these changes might help you make a bit more money from AdSense, and making more money is always a good thing. Don’t you think?