Do you remember the classic old TV show, The Rockford Files? It was always a favorite of mine. I mean, Jim Rockford always seemed to find his way out of tight situations, and even though his methods were not always exactly correct, he somehow always managed to solve the case. What was it, $200 per day…. plus expenses. If I remember the amount correctly!
Well, a minor part of the show, but one that always caught my attention was when Rockford would be doing an investigation, and he needed to pass himself off as somebody other than who he really was. He would turn around, reach into the back seat of his gold Firebird and grab a little machine. With that machine, he could instantly produce any business card that he might need. Instead of being a Private Investigator, in a matter of minutes he might be a movie producer, a gem collector, a CEO of a big corporation, or anything else the mind could imagine. I mean, having a business card that says you are the CEO of IBM really makes it so in the eyes of many people! After all, how could you have such a business card if it wasn’t true! Today, in the 21st Century, we can print out business cards on our Laser Printers for anything we want to be too, but 30 or 35 years ago, something like that was unthinkable!
Well, the other day I was writing an e-mail to a friend, and I mentioned The Rockford Files. I mentioned about his “business card machine” to him, and it kind of kicked off some thoughts in my mind. Think about it, now, in the 21st Century we have a new kind of “business card machine” ala Rockford. What is it?
The website makes for complete portability. No matter where we are, no matter where we go, a good website makes our business available worldwide. Jim Rockford’s business card maker was portable, he took it with him wherever he went. The website is available no matter where we go or what we are doing too.
Yes, the website is the 21st Century “Rockford business card machine.” After all, we can sit down at our computer and in an hour or two we can produce a credible looking website to open any kind of business that we wish to have. I myself have a half dozen different websites for businesses that I started online. Just the other day, I started a new business, put up a website, and am in business today (and have already made money in that business). What is the difference between what Rockford used to do on TV and what I did with the new website? Well, I can think of only one thing that is different. I didn’t put up the website to make it “look like” I had such a business, but to really do it. With Rockford, he was a Movie Producer, or whatever he chose to be, just for long enough to serve his purposes, then he threw the card away and moved on to something else.
Yep, in my mind, the Worldwide Web is today’s version of the Rockford Business Card Maker! What do you think?